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Google Meet
Mon 24 Aug 2026, 11:14am · 28 min · 164 turns · Preeya spoke 3 times
Summary
The marketing team reviewed plans for the company’s fall campaign, including the campaign theme, social media content, email schedule, paid advertising, and influencer partnerships. The team agreed to focus the campaign on helping customers create a more comfortable home as the weather changes. Content will begin with educational posts before transitioning into promotional offers.
Key points
The campaign theme will be “Make Home Feel Better.”
The primary audience is homeowners between 30 and 55 who are preparing their homes for fall.
Instagram and Pinterest will be the main visual channels.
TikTok content will focus on short room transformations and practical decorating tips.
The email campaign will include an inspiration email, a product guide, a customer story, and a limited-time offer.
Paid advertisements will retarget website visitors and customers who opened previous promotional emails.
Influencers should demonstrate how they use the products inside their own homes.
The team wants the campaign to feel warm and helpful rather than heavily promotional.
A 15% discount will be tested during the final week of the campaign.
Decisions
Launch the campaign on September 14.
Use “Make Home Feel Better” as the campaign headline.
Produce one main campaign video and six short social media videos.
Begin with educational content before introducing the discount.
Create two landing-page versions for conversion testing.
Limit the first influencer group to five creators.
Action items
Maya will complete the campaign brief by Wednesday.
Daniel will prepare the media budget and audience targeting.
Sofia will create the initial social media calendar.
Kevin will contact the five selected influencers.
The design team will present the visual direction on Friday.
The web team will build both landing-page versions before September 7.
Emailed to 3 people: sarah@thareja.org, raj@thareja.org, barbara@thareja.org
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